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LESSON

Lesson Learned: Media, Transparency and Accountability in Albania

The project built on portions of an earlier media development project funded by USAID in Albania. As a result, most of the project framework was already in place, making implementation of the UNDEF-funded activities relatively straightforward. Most of the stations in its networks, and about half of its reporters, had already been trained under the previous USAID. project and the grantee was able to leverage this experience to its advantage. This helped to consolidate the position of investigatory journalism and the role of the media as a public watchdog. It also ensured that the Union functioned long enough to become an established part of the Albanian media environment.
Project Partner
IREX Europe/Hapur
Project Description
Media, Transparency and Accountability in Albania sought to strengthen the role of the Albanian media to promote transparency and government accountability by 1) investigating and informing citizens on issues of civic concern and corruption, and 2) developing, implementing and enforcing its own ethical and professional standards. The project did help to improve the media’s capacity to investigate and inform citizens on issues of corruption and civic concern, but that the difficulty in airing the shows on national TV, and in particular, national public TV, limited its potential impact, as did the lack of synergies with other anti-corruption or good governance activities. The mix of local and national topics for its reports seemed appropriate as it attracted the interest of both audiences and drew national attention to some of the problems in the local areas.
Evaluation Date
September 2010
Theme
Country