LESSON
Lesson Learned: Democracy for Women’s Rights in Sindh, Pakistan
Not much thought was given to the design of the media campaign element of the project at its start. In planning for this element of the project the grantee could have included a qualitative market research component, even as simple as a few focus groups, to help assess impact and revise messages and materials accordingly. This would have also allowed an assessment of the impact of the media campaign.
Project Name
Project Partner
Aasthan Latif Welfare Society
Project Description
The project’s objective was to enhance the quality of rural women’s political participation by raising their awareness of fundamental rights; the advantages of democracy and the importance of participation. The grantee aimed to mobilize and motivate rural women to actively participate in political life, and to organize them to take collective efforts on their own behalf. Activities were targeted at both women and men in 680 communities in Sindh Province, Pakistan, and included data collection, participatory meetings, extensive media campaigns and social gatherings to stimulate community discussion, and the organization of local groups to promote and protect women’s rights. The project was relevant, given the fact that democratic participation in Pakistan, especially of women, was low. Underlying causes included the male-dominated social system, low awareness of fundamental freedoms and democratic rights, and a general lack of confidence in democratic processes.
Report
Evaluation Date
October 2011
Theme
Country