LESSON
Lesson Learned: Empowering people through citizens’ journalism in Albania
The project objectives and activities were relevant given the difficulties of youth and civil society organizations in Albania to access the media, voice their opinion or raise social issues. Although the Albanian media is free, mainstream media requires payment for airtime that NGOs cannot afford, and it has shown a general lack of interest in covering social issues as part of the news. Organizations were extremely interested in obtaining access to media, especially if it was free of charge and could reach a national audience as was intended with the university radio in Tirana. Participating youth were interested in citizen journalism and reporting on social issues.
Project Partner
Institute for Democracy, Media and Cultural Exchange
Project Description
Empowering people through citizens’ journalism in Albania sought to strengthen the outreach of CSOs representing socially vulnerable groups to the community through citizen journalism by 1) equipping CSOs with public communication skills, 2) establishing a community radio station and a web portal at Tirana University, and 3) training students to report on socially relevant topics. The project was unable to establish the on-air radio but continued some training components at the University of Tirana. Activities were also extended to the University of Elbasan which had an existing campus radio station and a dean interested in community radio and citizen journalism. The project created an internet portal called “YouRadio” that it based in the IRIOM project office where it could record and upload its programming. It also branched out to broadcast each programme on a national FM radio station run by Ora, through paid airtime at a regular time each week. Towards the end of the project, it also found the private Marlin Barleti University in Tirana interested in establishing a campus radio station and provided the project equipment to its communications department.
Report
Evaluation Date
October 2011
Theme
Country