The project sought to improve the quality of nongovernmental organizations’ (NGO) services and programmes by strengthening their capacity to effectively implement accountability standards. Its intended outcomes were: strengthened NGO capacity to implement accountability strategies and tools; strengthened capacity of donor community to foster participatory accountability within the NGO community; and increased public demand for greater NGO accountability to beneficiaries. The project design, however, was not well grounded in the larger concept of accountability, or in how donors incorporate these principles into the efforts they fund. It also did not take into consideration feedback received from potential partners and beneficiaries during the design, and did not adequately consult with donors who were identified as a target group.