LESSON
Lesson Learned: Empowering Rural Communities in Bhutan through Mass Media
Both mentors and participants demonstrated that knowledge sharing works vertically and horizontally in- and outside the media organisations, mainly in four ways.
• One, most of the participants shared their knowledge and experience by training the co-workers;
• Two, they shared their knowledge with other media professionals through a variety of interactive as well as informal forums;
• Three, participants took opportunities to share their knowledge with students in media training institutes;
• Four, participants also shared their knowledge and experiences through a variety of media, most commonly by writing blogs, articles for professional journals.
• One, most of the participants shared their knowledge and experience by training the co-workers;
• Two, they shared their knowledge with other media professionals through a variety of interactive as well as informal forums;
• Three, participants took opportunities to share their knowledge with students in media training institutes;
• Four, participants also shared their knowledge and experiences through a variety of media, most commonly by writing blogs, articles for professional journals.
Project Partner
Journalists' Association of Bhutan
Project Description
The project aims to address low levels of media knowledge and social media awareness in Bhutan’s rural population, urban centric news media, and the lack of viable, private and free media coverage on rural issues. By training journalists to report on local issues in both mainstream and social media the project will encourage local communities to engage in active reporting on rural issues. Small grants will be awarded by a jury to recognize excellence in local journalism and to encourage continued meaningful contributions to free media in Bhutan by individual rural journalists.
Report
Evaluation Date
December 2022
Country