sharing

Project activity costs can be reduced through close coordination, mutual trust and regular consultation with key implementing partners that can lead to financial burden sharing and increased buy-in. This project, for example, reduced costs by persuading implementing partners to share some of the financial burden for certain events, when co-hosting.

Both mentors and participants demonstrated that knowledge sharing works vertically and horizontally in- and outside the media organisations, mainly in four ways.
• One, most of the participants shared their knowledge and experience by training the co-workers;
• Two, they shared their knowledge with other media professionals through a variety of interactive as well as informal forums;
• Three, participants took opportunities to share their knowledge with students in media training institutes;
• Four, participants also shared their knowledge and experiences through a variety of media, most commonly by writing blogs, articles for professional journals.