LESSON
Lesson Learned: Democratic Dialogue through Media in Sierra Leone
Flaws in design and strategy hampered the relevance of the project: lack of explicit engagement with editors/publishers and with relevant high-level institutional actors. These weaknesses were already visible in the project document: the “Situation Analysis” section appropriately identified the needs summarised above, as well as the views of civil society about the media, but did not provide an analysis of the causes of the identified weaknesses. The project document lacked an explicit stakeholder analysis that would have identified the project's planned level of engagement with each stakeholder, the message directed at them and the engagement techniques to be used. In other words, the project document was built on the assumption that improving journalistic skills in human rights reporting, together with activities such as NGO and community training, would lead to enhanced democratic debate. But there was no explicit description of how these results would derive from the planned activities.
Project Name
Project Partner
Journalists for Human Rights
Project Description
The project aimed to build capacity of local media in Sierra Leone to facilitate a national dialogue among civil society, government and citizens. It targeted primary beneficiaries that included: journalists from radio and print media who were awarded fellowships and trained in investigative journalism through production and publishing human right stories; NGO grantees; and local communities targeted through forums and workshops to increase public knowledge on the role of the media in human rights protection and promotion.
The project responded to a need for improved democratic dialogue, and correctly identified the need for enhanced democratic debate as a precondition for entrenching democratic values and policies in post-war Sierra Leone. It also correctly identified the media as a key player, both as a space to “host” that debate and as a provider of substantive information. However the project's relevance was reduced by its failure formally to engage with editors/publishers and with relevant high-level institutional actors. The project document lacked a complete analysis of the stakeholders, their respective needs and the various messages that should be addressed to them. Nevertheless, the project contributed to establishing a critical mass of journalists aware of human rights reporting and of the challenges of balanced political reporting.
Report
Evaluation Date
March 2011
Theme
Country