LESSON
Lesson Learned: Empowering Rural Communities in Bhutan through Mass Media
As digital technologies take hold, two ways media-community audience engagement will only become richer and more complex. New technology can upset the methodology and content of any capacity-building programme approved and designed by the grantee. Therefore, there is a need to remain alert about new technology and devise innovative forms of audience research online and offline.
Project Partner
Journalists' Association of Bhutan
Project Description
The project aims to address low levels of media knowledge and social media awareness in Bhutan’s rural population, urban centric news media, and the lack of viable, private and free media coverage on rural issues. By training journalists to report on local issues in both mainstream and social media the project will encourage local communities to engage in active reporting on rural issues. Small grants will be awarded by a jury to recognize excellence in local journalism and to encourage continued meaningful contributions to free media in Bhutan by individual rural journalists.
Report
Evaluation Date
December 2022
Country