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audience

LESSON

Lesson Learned: Preparing Iraqi women as leaders, advocates, participants in the political field

The project’s communication via newspaper and website produced mixed results. The content for media communications needs to be relevant to the target audience(s).
Project Partner
Iraqi Civic Action Network
Project Description
The project aimed to prepare Iraqi women for full and equal participation in the democratic process, by equipping them with knowledge of their rights and by providing a practical set of skills to empower them use this knowledge politically. The grantee worked with existing NGOs that were members the Iraq Civic Action Network. Activities included Training of Trainers for NGO participants; internships for young women who were placed with the NGOs; knowledge-sharing workshops and civic forums organized by the trainees to reach out to a wider public, including decision makers and media; and the reinvigoration of a National Committee for the Political Participation of Iraqi Women.
Evaluation Date
October 2011
Country
LESSON

Lesson Learned: Empowering people through citizens’ journalism in Albania

The project objectives and activities were relevant given the difficulties of youth and civil society organizations in Albania to access the media, voice their opinion or raise social issues. Although the Albanian media is free, mainstream media requires payment for airtime that NGOs cannot afford, and it has shown a general lack of interest in covering social issues as part of the news. Organizations were extremely interested in obtaining access to media, especially if it was free of charge and could reach a national audience as was intended with the university radio in Tirana. Participating youth were interested in citizen journalism and reporting on social issues.
Project Partner
Institute for Democracy, Media and Cultural Exchange
Project Description
Empowering people through citizens’ journalism in Albania sought to strengthen the outreach of CSOs representing socially vulnerable groups to the community through citizen journalism by 1) equipping CSOs with public communication skills, 2) establishing a community radio station and a web portal at Tirana University, and 3) training students to report on socially relevant topics. The project was unable to establish the on-air radio but continued some training components at the University of Tirana. Activities were also extended to the University of Elbasan which had an existing campus radio station and a dean interested in community radio and citizen journalism. The project created an internet portal called “YouRadio” that it based in the IRIOM project office where it could record and upload its programming. It also branched out to broadcast each programme on a national FM radio station run by Ora, through paid airtime at a regular time each week. Towards the end of the project, it also found the private Marlin Barleti University in Tirana interested in establishing a campus radio station and provided the project equipment to its communications department.
Evaluation Date
October 2011
Theme
Country
LESSON

Lesson Learned: Building Democratic Spaces in Egypt

The “Public Awareness” component of the project was merely an add-on to other activities. There was no plan concerning the intended audience for activities or events. No thought was given to how the “booklets” and other documents produced were to be distributed, and no consideration was given to providing guidance on how the documents were to be employed.
Project Partner
The Egyptian Association for Community Participation Enhancement
Project Description
The project aimed to bring together a diverse group of civil society organizations in Egypt and to work towards building a consensus among them on the principles and contents of a “democratic agenda”. It also sought to strengthen the knowledge base of those civil society groups committed to building a democratic society and state, while also enhancing public awareness of the need for, and character of, democracy. Instead of identifying a number of critical beneficiary and/or stakeholder groups and working with them throughout, the grantee worked with groups (Parliamentarians; Political Parties; Political and Social Movements; Trade Unions and Professional Syndicates; and, Youth Organizations, other civil society groups and the media) separately through one-off activities. The project then failed to adopt an approach to enable it to work systematically to bring these same groups together around a common agenda.
Evaluation Date
March 2011
Country
LESSON

Lesson Learned: Rights and freedoms for all in Togo

The production of broadcasts in Togo involved a partnership with Radio Lomé, which was effective at getting messages across. The media regulation authority, the Truth and Reconciliation Commission and the Electoral Commission were involved as resource persons for training activities and content. It is recommended that the grantee continues to develop and formalize these partnerships.
Project Partner
Centre d'Observation et de Promotion de l'Etat de Droit
Project Description
The objective of the project was to promote democratic culture at all levels in society irrespective of social status, political, religious, ethnic or regional allegiance. Activities included awareness-raising of rural populations on the concept of democracy; training of local elites on participatory democracy, human rights and citizenship; information, education and communication to promote participation in the 2010 presidential elections and in local elections; and debates in secondary and high schools on democratic values and principles. While the grantee responded to a priority need in Togo for the development of a democratic culture, significant weaknesses in design and implementation limited the project’s relevance. Important stakeholders such as the judicial and law-enforcement sectors were not addressed by the project’s actions and there were months-long periods when very few activities were implemented.
Evaluation Date
September 2010
Country