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Media

LESSON

Lesson Learned: Democratic Dialogue through Media in Sierra Leone

While the project component that worked with the journalists was sustainable, a more systematic engagement with the range of key stakeholders would have further enhanced sustainability. A project strategy section with a more explicit stakeholder analysis and a clearer justification of intermediary results would have identified government officials and elected representatives as target audiences needing to be addressed with specific techniques.
Project Partner
Journalists for Human Rights
Project Description
The project aimed to build capacity of local media in Sierra Leone to facilitate a national dialogue among civil society, government and citizens. It targeted primary beneficiaries that included: journalists from radio and print media who were awarded fellowships and trained in investigative journalism through production and publishing human right stories; NGO grantees; and local communities targeted through forums and workshops to increase public knowledge on the role of the media in human rights protection and promotion. The project responded to a need for improved democratic dialogue, and correctly identified the need for enhanced democratic debate as a precondition for entrenching democratic values and policies in post-war Sierra Leone. It also correctly identified the media as a key player, both as a space to “host” that debate and as a provider of substantive information. However the project's relevance was reduced by its failure formally to engage with editors/publishers and with relevant high-level institutional actors. The project document lacked a complete analysis of the stakeholders, their respective needs and the various messages that should be addressed to them. Nevertheless, the project contributed to establishing a critical mass of journalists aware of human rights reporting and of the challenges of balanced political reporting.
Evaluation Date
March 2011
Theme
Country
LESSON

Lesson Learned: Democratic Dialogue through Media in Sierra Leone

Placing the media at the centre of a dialogue process with government, civil society and citizens was overambitious because the project was not designed to address the government and other state institutions. The project had the means and methodologies to address the media and NGOs but was relatively ill-prepared to address government officials and elected Members of the Sierra Leone Parliament.
Project Partner
Journalists for Human Rights
Project Description
The project aimed to build capacity of local media in Sierra Leone to facilitate a national dialogue among civil society, government and citizens. It targeted primary beneficiaries that included: journalists from radio and print media who were awarded fellowships and trained in investigative journalism through production and publishing human right stories; NGO grantees; and local communities targeted through forums and workshops to increase public knowledge on the role of the media in human rights protection and promotion. The project responded to a need for improved democratic dialogue, and correctly identified the need for enhanced democratic debate as a precondition for entrenching democratic values and policies in post-war Sierra Leone. It also correctly identified the media as a key player, both as a space to “host” that debate and as a provider of substantive information. However the project's relevance was reduced by its failure formally to engage with editors/publishers and with relevant high-level institutional actors. The project document lacked a complete analysis of the stakeholders, their respective needs and the various messages that should be addressed to them. Nevertheless, the project contributed to establishing a critical mass of journalists aware of human rights reporting and of the challenges of balanced political reporting.
Evaluation Date
March 2011
Theme
Country
LESSON

Lesson Learned: Democratic Dialogue through Media in Sierra Leone

The project design should have included a more explicit strategy to address editors and publishers, particularly those of media outlets to which trainers were assigned. The grantee sent trainers to selected media outlets, which had made a formal expression of interest and had received a briefing about the tasks to be carried out by the trainers and the support that the media outlets were expected to give. In addition, each media organisation was asked to sign a Memorandum of Understanding setting out each side's key responsibilities. This MoU covered a range of practical issues, but did not require media outlets to commit themselves to enhance their coverage of human rights issues, or otherwise to facilitate the fulfilment of the project's objective.
Project Partner
Journalists for Human Rights
Project Description
The project aimed to build capacity of local media in Sierra Leone to facilitate a national dialogue among civil society, government and citizens. It targeted primary beneficiaries that included: journalists from radio and print media who were awarded fellowships and trained in investigative journalism through production and publishing human right stories; NGO grantees; and local communities targeted through forums and workshops to increase public knowledge on the role of the media in human rights protection and promotion. The project responded to a need for improved democratic dialogue, and correctly identified the need for enhanced democratic debate as a precondition for entrenching democratic values and policies in post-war Sierra Leone. It also correctly identified the media as a key player, both as a space to “host” that debate and as a provider of substantive information. However the project's relevance was reduced by its failure formally to engage with editors/publishers and with relevant high-level institutional actors. The project document lacked a complete analysis of the stakeholders, their respective needs and the various messages that should be addressed to them. Nevertheless, the project contributed to establishing a critical mass of journalists aware of human rights reporting and of the challenges of balanced political reporting.
Evaluation Date
March 2011
Theme
Country
LESSON

Lesson Learned: Democratic Dialogue through Media in Sierra Leone

Flaws in design and strategy hampered the relevance of the project: lack of explicit engagement with editors/publishers and with relevant high-level institutional actors. These weaknesses were already visible in the project document: the “Situation Analysis” section appropriately identified the needs summarised above, as well as the views of civil society about the media, but did not provide an analysis of the causes of the identified weaknesses. The project document lacked an explicit stakeholder analysis that would have identified the project's planned level of engagement with each stakeholder, the message directed at them and the engagement techniques to be used. In other words, the project document was built on the assumption that improving journalistic skills in human rights reporting, together with activities such as NGO and community training, would lead to enhanced democratic debate. But there was no explicit description of how these results would derive from the planned activities.
Project Partner
Journalists for Human Rights
Project Description
The project aimed to build capacity of local media in Sierra Leone to facilitate a national dialogue among civil society, government and citizens. It targeted primary beneficiaries that included: journalists from radio and print media who were awarded fellowships and trained in investigative journalism through production and publishing human right stories; NGO grantees; and local communities targeted through forums and workshops to increase public knowledge on the role of the media in human rights protection and promotion. The project responded to a need for improved democratic dialogue, and correctly identified the need for enhanced democratic debate as a precondition for entrenching democratic values and policies in post-war Sierra Leone. It also correctly identified the media as a key player, both as a space to “host” that debate and as a provider of substantive information. However the project's relevance was reduced by its failure formally to engage with editors/publishers and with relevant high-level institutional actors. The project document lacked a complete analysis of the stakeholders, their respective needs and the various messages that should be addressed to them. Nevertheless, the project contributed to establishing a critical mass of journalists aware of human rights reporting and of the challenges of balanced political reporting.
Evaluation Date
March 2011
Theme
Country
LESSON

Lesson Learned: Media, Transparency and Accountability in Albania

The project built on portions of an earlier media development project funded by USAID in Albania. As a result, most of the project framework was already in place, making implementation of the UNDEF-funded activities relatively straightforward. Most of the stations in its networks, and about half of its reporters, had already been trained under the previous USAID. project and the grantee was able to leverage this experience to its advantage. This helped to consolidate the position of investigatory journalism and the role of the media as a public watchdog. It also ensured that the Union functioned long enough to become an established part of the Albanian media environment.
Project Partner
IREX Europe/Hapur
Project Description
Media, Transparency and Accountability in Albania sought to strengthen the role of the Albanian media to promote transparency and government accountability by 1) investigating and informing citizens on issues of civic concern and corruption, and 2) developing, implementing and enforcing its own ethical and professional standards. The project did help to improve the media’s capacity to investigate and inform citizens on issues of corruption and civic concern, but that the difficulty in airing the shows on national TV, and in particular, national public TV, limited its potential impact, as did the lack of synergies with other anti-corruption or good governance activities. The mix of local and national topics for its reports seemed appropriate as it attracted the interest of both audiences and drew national attention to some of the problems in the local areas.
Evaluation Date
September 2010
Theme
Country
LESSON

Lesson Learned: Media, Transparency and Accountability in Albania

National public TV (TVSH) and other TV stations in Albania with nationwide coverage would not broadcast its programmes because of the nature of their content. To compensate, the grantee productions were uploaded onto YouTube and the grantee helped to create a project website to serve as a repository for its programmes, which was originally not anticipated in the project.

 

Project Partner
IREX Europe/Hapur
Project Description
Media, Transparency and Accountability in Albania sought to strengthen the role of the Albanian media to promote transparency and government accountability by 1) investigating and informing citizens on issues of civic concern and corruption, and 2) developing, implementing and enforcing its own ethical and professional standards. The project did help to improve the media’s capacity to investigate and inform citizens on issues of corruption and civic concern, but that the difficulty in airing the shows on national TV, and in particular, national public TV, limited its potential impact, as did the lack of synergies with other anti-corruption or good governance activities. The mix of local and national topics for its reports seemed appropriate as it attracted the interest of both audiences and drew national attention to some of the problems in the local areas.
Evaluation Date
September 2010
Theme
Country
LESSON

Lesson Learned: Media, Transparency and Accountability in Albania

The grantee mastered the reporting and production aspects of the project activities, but its biggest challenge was finding a market for its products. This was illustrated repeatedly by stations pulling out because of political or advertiser pressure. Perhaps linkages with a strong enterprise are necessary to ensure a platform to broadcast such shows and to be able to withstand the subsequent political pressure.
Project Partner
IREX Europe/Hapur
Project Description
Media, Transparency and Accountability in Albania sought to strengthen the role of the Albanian media to promote transparency and government accountability by 1) investigating and informing citizens on issues of civic concern and corruption, and 2) developing, implementing and enforcing its own ethical and professional standards. The project did help to improve the media’s capacity to investigate and inform citizens on issues of corruption and civic concern, but that the difficulty in airing the shows on national TV, and in particular, national public TV, limited its potential impact, as did the lack of synergies with other anti-corruption or good governance activities. The mix of local and national topics for its reports seemed appropriate as it attracted the interest of both audiences and drew national attention to some of the problems in the local areas.
Evaluation Date
September 2010
Theme
Country
LESSON

Lesson Learned: Media, Transparency and Accountability in Albania

The Journalist Union’s activities to increase its membership were effective as they were linked to something tangible-- the issuing of a membership card which had value to journalists. The card was provided as a receipt for the payment of dues which provided the Union with some income. However, most journalists seemed to have interpreted this as a one-time requirement, and did not see the need during interviews to pay dues on a regular basis. The number of members increased from 480 in 2008 to 790 in 2010. There were 870 members by the time of the evaluation. The union’s regional offices did not appear to be open, but they still had representatives for the offices who managed the Union activities in their areas and who convened meetings when needed.
Project Partner
IREX Europe/Hapur
Project Description
Media, Transparency and Accountability in Albania sought to strengthen the role of the Albanian media to promote transparency and government accountability by 1) investigating and informing citizens on issues of civic concern and corruption, and 2) developing, implementing and enforcing its own ethical and professional standards. The project did help to improve the media’s capacity to investigate and inform citizens on issues of corruption and civic concern, but that the difficulty in airing the shows on national TV, and in particular, national public TV, limited its potential impact, as did the lack of synergies with other anti-corruption or good governance activities. The mix of local and national topics for its reports seemed appropriate as it attracted the interest of both audiences and drew national attention to some of the problems in the local areas.
Evaluation Date
September 2010
Theme
Country
LESSON

Lesson Learned: Media, Transparency and Accountability in Albania

Albania is the only country in Europe without audience monitoring, and the outlets now sell advertising time based on anecdotal information.  A more realistic set of indicators could have tracked more closely the actual impact of the project-- such as changes to government practices or policies, the number of persons held accountable for reports aired, and numbers of outlets adopting a full formal system of employment.
Project Partner
IREX Europe/Hapur
Project Description
Media, Transparency and Accountability in Albania sought to strengthen the role of the Albanian media to promote transparency and government accountability by 1) investigating and informing citizens on issues of civic concern and corruption, and 2) developing, implementing and enforcing its own ethical and professional standards. The project did help to improve the media’s capacity to investigate and inform citizens on issues of corruption and civic concern, but that the difficulty in airing the shows on national TV, and in particular, national public TV, limited its potential impact, as did the lack of synergies with other anti-corruption or good governance activities. The mix of local and national topics for its reports seemed appropriate as it attracted the interest of both audiences and drew national attention to some of the problems in the local areas.
Evaluation Date
September 2010
Theme
Country
LESSON

Lesson Learned: Media, Transparency and Accountability in Albania

Project activities could have been made more effective had they not been done in isolation from the other good governance and anti-corruption work being done in Albania. Developing synergies with other projects and organizations working on the same issues could have ensured follow-up to the issues uncovered by the grantee reports and Union activities. Link investigative reports with civic and legal action to maximize their effectiveness and ensure accountability. Work with other civil society organizations government Ombudsmen and other organizations, such as international non-governmental organizations working on issues of freedom of the media, protection of journalists and anti-corruption, as well as international organizations such as the UN High Commissioner for Human Rights and other donor programs.
Project Partner
IREX Europe/Hapur
Project Description
Media, Transparency and Accountability in Albania sought to strengthen the role of the Albanian media to promote transparency and government accountability by 1) investigating and informing citizens on issues of civic concern and corruption, and 2) developing, implementing and enforcing its own ethical and professional standards. The project did help to improve the media’s capacity to investigate and inform citizens on issues of corruption and civic concern, but that the difficulty in airing the shows on national TV, and in particular, national public TV, limited its potential impact, as did the lack of synergies with other anti-corruption or good governance activities. The mix of local and national topics for its reports seemed appropriate as it attracted the interest of both audiences and drew national attention to some of the problems in the local areas.
Theme
Country